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Why animated banners are used in web advertising?

Updated: 8/20/2019
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They usually get the viewers' attention easier, which in turn makes them click it, which evidently results in money.

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Q: Why animated banners are used in web advertising?
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Web banners and side banners are the most efficient type of advertising. In order to target your audience, advertise on websites that are related to your product.


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Rich media services refers to creative development of digital products/apps/marketing materials and advertising banners. The term is mostly used in the online-advertising industry, regarding online banners with interactive features. A good example for rich media ads can be found at Digitaland blog for your review. Check out more of their posts, as their are covering rich media from many point of views: http://digitaland.tv/web/blog/four-powerful-rich-media-ad-formats-to-boost-brand-awareness/ I hope this helps!


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What is Rich media services?

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