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Large companies can buy all or most of a wholesaler's stock, reducing the wholesaler's administrative costs.
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Why do wholesalers offer lower prices to larger customers?
Large companies can buy all or most of a wholsaler's stock, reducing the wholesaler's administrative costs.<--- apex To buy something wholesale is to buy a large amount of something at a cheaper price. Since wholesale companies buy stuff at cheap prices, they can also sell it cheaply
Why can wholesalers offer lower prices to large customers?
Assume an item sells for $10 and the seller gets a profit of $1. The seller must locate the one item in his inventory, package the one item and handle the transaction (credit card, cash, etc.), all for the one dollar. If instead he sells 100 of the same Item at once, he only has to do all this activity once and makes $100 for it. So, he can sell it for less and still be ahead. If he does this routinely he can buy from his distributor at a lower price for similar reasons.
What best explains why wholesalers can offer lower prices to larger customers?
In a word: profitability. The transaction cost per unit is less for a large order: Compare an order for 100 units vs. 100 orders for 1 unit. You could pack, ship, bill and process payment much more quickly for 1 transaction of 100 units vs. packing, shipping and billing 100 individual units. The advertising expense to generate 100 customers would be greater than the cost of acquiring one large customer. The wholesaler can also avoid the costs associated with retail sales: a store is more expensive to buy/rent than a warehouse. Retail requires more employees, longer hours of operation...higher overheads in general.
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Why do wholesalers offer lower prices to larger customers?
Large companies can buy all or most of a wholsaler's stock, reducing the wholesaler's administrative costs.<--- apex To buy something wholesale is to buy a large amount of something at a cheaper price. Since wholesale companies buy stuff at cheap prices, they can also sell it cheaply
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