answersLogoWhite

0


Best Answer

Assume an item sells for $10 and the seller gets a profit of $1. The seller must locate the one item in his inventory, package the one item and handle the transaction (credit card, cash, etc.), all for the one dollar. If instead he sells 100 of the same Item at once, he only has to do all this activity once and makes $100 for it. So, he can sell it for less and still be ahead. If he does this routinely he can buy from his distributor at a lower price for similar reasons.

User Avatar

Wiki User

8y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Why can wholesalers offer lower prices to large customers?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

Why do wholesalers offer lower prices to larger customers?

Large companies can buy all or most of a wholsaler's stock, reducing the wholesaler's administrative costs.<--- apex To buy something wholesale is to buy a large amount of something at a cheaper price. Since wholesale companies buy stuff at cheap prices, they can also sell it cheaply


Why does competition among producers result in lower prices and better product quality and customer service service?

It is a matter of basic economics. The more products available, the lower prices. Companies choose the prices to a point, and the more competition for business, the customers will choose the lowest prices for the same items. Competition also effects quality and service, since if the same products and services are offered, customers will use other factors like how they are treated or how long the product lasts.


Why does competition among producers result in lower prices better product quality and better customer service?

It is a matter of basic Economics. The more products available, the lower prices. Companies choose the prices to a point, and the more competition for business, the customers will choose the lowest prices for the same items. Competition also effects quality and service, since if the same products and services are offered, customers will use other factors like how they are treated or how long the product lasts.


How should you respond to customers who press us for a lower price?

This depends upon your position with the company. In most cases, customers are asking people to do things that they are not authorized to do. If you do not set the prices and are not authorized to negotiate prices, then there is nothing you can do for such customers. You can tell them that this is the price, you cannot change it, and they are free either to buy it at the price for which it is being sold, or not to buy it if they don't want to pay that much. Those are the choices. If, however, you do have authority to change prices and to make deals, then it is up to you to decide whether it is beneficial to your business to make such deals and to lower your prices. You are under no obligation to give in to customer demands, but in some circumstances, maybe the goodwill of the customer is valuable enough to justify the lower price. If the customer expects you to sell your product at a loss, then you really have to say no. Otherwise, you will shortly be bankrupt and out of business. But who knows, perhaps your prices actually are very high, and you can lower them and still make a profit.


What best explains why wholesalers can offer lower prices to larger customers?

In a word: profitability. The transaction cost per unit is less for a large order: Compare an order for 100 units vs. 100 orders for 1 unit. You could pack, ship, bill and process payment much more quickly for 1 transaction of 100 units vs. packing, shipping and billing 100 individual units. The advertising expense to generate 100 customers would be greater than the cost of acquiring one large customer. The wholesaler can also avoid the costs associated with retail sales: a store is more expensive to buy/rent than a warehouse. Retail requires more employees, longer hours of operation...higher overheads in general.

Related questions

Why do wholesalers offer lower prices to larger customers?

Large companies can buy all or most of a wholsaler's stock, reducing the wholesaler's administrative costs.<--- apex To buy something wholesale is to buy a large amount of something at a cheaper price. Since wholesale companies buy stuff at cheap prices, they can also sell it cheaply


What is a wholesale company?

Wholesale is the resale of new and used goods in large quantities or bulk, at lower prices to retailers, industrial, commercial, institutional, professional business users, other wholesalers, and related services or involves acting as an agent or broker in buying merchandise for, or selling merchandise. Wholesalers usually assemble, sort and grade products in large lots, break bulk, repack and redistribute in smaller lots to resale.


How did corporation keep prices from falling?

In an oligopolistic market dominant firms control the price of products by punishing other firms that lower their price. One tool corporations use is the "Lowest Price Guarantee" this marketing slogan promises to match or beat competitors prices on comparable prices. This slogan punishes companies that would lower their prices by taking away their customers. If a company were to lower its price it would lose customers and thus profits. The large corporations can afford to take a price cut in the short-run in order to prevent competition and stabilize profit margins for the long-run.


The Robinson-Patman Act of 1936?

Sometimes called the Anti-Chain-Store Act, this act was directed at protecting the independent retailer from chain-store competition, but it was also strongly supported by wholesalers eager to prevent large chain stores from buying directly from the manufacturers for lower prices.


What kind of stores are electrical wholesalers?

Electrical wholesalers are stores the sell electrical products and a lower price than retail stores. Electrical wholesalers can also offer tips on working with electrical products.


Why can large chain stores offer lower prices than local businesses?

hentai


Why might prices are kept lower than the unit-elastic price?

to create market stimulation, so that the market will attract customers


Why does competition among producers result in lower prices and better product quality and customer service?

It is a matter of basic Economics. The more products available, the lower prices. Companies choose the prices to a point, and the more competition for business, the customers will choose the lowest prices for the same items. Competition also effects quality and service, since if the same products and services are offered, customers will use other factors like how they are treated or how long the product lasts.


Why can large chain stores offer lower prices than small local businesses?

hentai


Chain stores sold goods at lower prices because they?

bought goods in large quantities


Why can large chain stores offer lower prices than small local stores?

hentai


When did JCPenney store start with having low prices?

JCPenney was always known for having low prices to attract customers. However JCPenney is recently having better marketing and branding options that result in even lower prices.