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Why did they create iMac?

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Anonymous

14y ago
Updated: 8/18/2019

At the time the iMac was created computer marketing had become a numbers game with processor speeds and memory sizes being used to sell the latest fastest product.

Apple realised that computers were fast enough and large enough for the needs of most consumers, who were increasingly wanting to connect to the internet, and so the iMac was marketed as a simple solution to meet the computing needs of the average consumer without emphasising processor speeds etc. The advertising compared the clean all in one design of the iMac with the wired tangle that was the average PC of the time; and explained the 3 Steps needed to connect with the Internet - there was no step 3. (See links below)

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Wiki User

14y ago

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