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Q: Why do ad expenditures remain high in the growth stage of the PLC?
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How do you define the young segment - that is to say what does young mean for marketers - from which age and until when are customers considered young?

It varies depending on the product being marketed. When referring to music, clothes, cosmetics etc. the market targets a consumer at the average age of 15 to 25. Usually any product has 4 stages, infant, growth, maturity and decline, we say young segment when it reflect high return to the company and that's happened in the growth stage.


What are the advantages to enter emerging markets?

high growth potential ,,,, increase of foreign currency reserves


What is the role of marketing in a company?

Marketing play a vital role in the company,s performance.....due to high marketing and advertisement the companies reached their heights of glory in both since of high profits and high growth.


What part of the Product Life Cycle PLC about ADD gel pens are they giving valid justification in the study titled Purchase Behavior of Consumers With Special Reference to Add Gel Brands?

ADD Gel pens are in the growth stage of PLC because: 1.high sales 2.low cost 3.no. of competitors in add gel industry is increasing 4.distribution is widening


Five major differences between the early years of e-commerce and today's e-commerce?

à What are five of the major differences between the early years of e-commerce and today's e-commerce?The major differences between the early years of e-commerce (the Innovation stage), the period between 2001-2006 (the Consolidation stage) and today's e-commerce (the Reinvention stage) are:· During the Innovation stage, e-commerce was primarily technology-driven. During the Consolidation stage, it was primarily business-driven. Today's e-commerce, while still business-driven, is also audience, customer, and community-driven.· During the Innovation stage, firms placed an emphasis on revenue growth, quickly achieving high market visibility/market share. During the Consolidation stage, the emphasis was on building profitable firms. Today, audience and social network growth are being emphasized.· Startups during the Innovation stage were financed by venture capitalists, while those in the Consolidation stage were primarily financed by traditional methods. Today, startups are once again being financed by venture capitalists, albeit with smaller investments. In addition, many large online firms are now entering the market, and acquiring early stage firms via buy-outs.· During the Innovation phase, e-commerce was, for the most part, ungoverned. In the Consolidation stage, there was a rise in the amount of regulation and governmental controls by governments worldwide. Today, there is extensive government regulation and surveillance.· The Innovation stage of e-commerce was characterized by the young entrepreneurial spirit. During the Consolidation stage, e-commerce was primarily dominated by the retail giants. Today, large purely Web-based firms are playing a major role.· The Innovation phase was characterized by an emphasis on deconstructing traditional distribution channels and disinters mediating existing channels. During the Consolidation stage, intermediaries strengthened. Today, there are proliferations of small online intermediaries that are renting the business processes of larger firms.· "Perfect markets" in which direct market relationships with consumers, the decline of intermediaries, and lower transaction costs resulted in intense competition and the elimination of brands, are being replaced by imperfect markets. Imperfect markets are characterized by a strengthening of brand name importance, increasing information asymmetries, price discrimination, and network effects.· The early years of e-commerce saw an infusion of pure online businesses that thought they could achieve unassailable first mover advantages. During the Consolidation period, successful firms used a mixed "bricks-and-clicks" strategy, combining traditional sales channels such as physical stores and printed catalogs with online efforts. Today, there is a return of pure online strategies in new markets, as well as continuing extension of the "bricks and clicks" strategy in traditional retail markets.· The early years of e-commerce were dominated by the first movers. In the Consolidation stage, e-commerce was dominated by the well-endowed and experienced Fortune 500 and other traditional firms. Today, first-mover advantages are returning in new markets as traditional Web players catch up.

Related questions

What occur at each of the four stages of demographic transition?

Stage 1: High birth and death rates, leading to a stable population. Stage 2: High birth rates and decreasing death rates, resulting in rapid population growth. Stage 3: Declining birth and death rates, leading to a slowing population growth. Stage 4: Low birth and death rates, resulting in a stable or declining population.


What are the expenditures of the Philippines' government?

the Philippine expenditure is very high!


What stage of the demographic transition is Azerbaijan in?

It is in Stage 3 of the DTM. The reason for this is that The Crude Birth Rate is slightly higher than the Crude Death Rate. The NIR is not quite 0. like in stage 4 and the population is growth is not high as in stage 2. There is no country in stage 1, and this makes Azerbaijan stage 3.


What are the 4 stages demographic transition?

The four stages of demographic transition are: Stage 1 - high birth rates and high death rates resulting in slow population growth, Stage 2 - high birth rates and declining death rates leading to rapid population growth, Stage 3 - declining birth rates and low death rates causing a slowing population growth, and Stage 4 - low birth rates and low death rates stabilizing the population at a relatively high level.


What stage of the demographic transition model is Madagascar in?

Madagascar is in the early stages of Stage 2 of the demographic transition model. This stage is characterized by high birth rates and declining death rates, leading to rapid population growth.


Declining death rates due to increase food production and improved medical care while birth rates remain high is charaterisric of the?

Transitional stage


What best distinguishes the infancy stage from other stages of development?

The infancy stage is characterized by rapid physical growth and development, high dependence on caregivers for survival, and limited communication abilities. This stage is also marked by the formation of secure attachments with primary caregivers, laying the foundation for future social and emotional development.


What are the Stages of demographic transition?

The United States and the United Kingdom are both in stages of demographic transition. For both countries, an influx of immigrants have changed the culture.


How much will a trustee take out of your monthly income in a chapter 13 bankruptcy Is it a certain percentage?

It's your disposable income. The debtor files a statement of income and expenditures. The expenditures cannot be unreasonably high. The chapter 13 payment is the difference between the income and expenditures.


Why gender bias causes poverty and population growth?

women are not exposed to sex education as a result they end up getting pregnant and thus lead to high population growth. and also seen as inferior while men remain superior.


What stage of the demographic transition has the highest natural increase rate?

The second stage of the demographic transition has the highest natural increase rate. This is because birth rates remain high while death rates decline due to improvements in healthcare and sanitation, leading to a rapid population growth.


In the first stage of the demographic transition both birth rates and death rates are high?

Yes, in the first stage of the demographic transition, both birth rates and death rates are high, resulting in a stable population size. This is typically seen in pre-industrial societies where high birth rates compensate for high death rates, leading to minimal population growth.