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Q: Why do advertisers begin to focus on the benefits of their products rather than the products themselves?
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Why do you think many advertisers began to focus on the benefits of their products rather than on the products themselves?

Watch this kind of short movie about this concept: http://video.google.com/videoplay?docid=2343596870021245516&ei=Lq1LS47UEo-MqAL0tdD8DQ&q=no+logo&hl=en# it is based on a book called NO LOGO, which focuses on what the product give the individual as a life style rather than the product use itself Adam R.


What is it called when you make products?

Manufacturing. As opposed to the "service" industry, where you perform services rather than make products.


What are the differences in marketing products and services to organisations rather than consumers?

Marketing products or services to Organizations are called B2B and to consumers are called B2C. There are many differences between the two. In B2B we can emphasis on features / logic of the product, whereas in B2C we need to emphasis on benefits. In B2B there is very little or no space for emotions, whereas B2C emotional dependant. In B2B you need do a detailed explanation about the product and how it saves the resources, time & money, whereas in B2C you have to clearly point out the benefits.


What is implication of Marketing Myopia?

When the focus of the marketing efforts does not serve the needs of the buyer but rather the product or company themselves.


Why would a customer choose to buy fair trade products rather than a different brand?

Because the companies marketing the products claims that the local producers always get a fair price from them for their produce.

Related questions

Why do you think many advertisers began to focus on. The benefits of their products rather than on the products themselves?

Watch this kind of short movie about this concept: http://video.Google.com/videoplay?docid=2343596870021245516&ei=Lq1LS47UEo-MqAL0tdD8DQ&q=no+logo&hl=en# it is based on a book called NO LOGO, which focuses on what the product give the individual as a life style rather than the product use itself Adam R.


Why do you think many advertisers began of focus on the benefits of their products rather than on products themselves?

Watch this kind of short movie about this concept: http://video.Google.com/videoplay?docid=2343596870021245516&ei=Lq1LS47UEo-MqAL0tdD8DQ&q=no+logo&hl=en# it is based on a book called NO LOGO, which focuses on what the product give the individual as a life style rather than the product use itself Adam R.


Why you do you think many advertisers began to focus on the benefits of their products rather than on the products themselves?

Watch this kind of short movie about this concept: http://video.Google.com/videoplay?docid=2343596870021245516&ei=Lq1LS47UEo-MqAL0tdD8DQ&q=no+logo&hl=en# it is based on a book called NO LOGO, which focuses on what the product give the individual as a life style rather than the product use itself Adam R.


Why do you think many advertisers began to focus on the benefits of their products rather than on the products themselves?

Watch this kind of short movie about this concept: http://video.google.com/videoplay?docid=2343596870021245516&ei=Lq1LS47UEo-MqAL0tdD8DQ&q=no+logo&hl=en# it is based on a book called NO LOGO, which focuses on what the product give the individual as a life style rather than the product use itself Adam R.


Is online banking tangible or intangible service?

Banking products are all services as they could not be touched, but rather the benefits could be felt, thus the on-lie products are intangible products


Do wedding planners get health benefits?

Whether or not a person gets health benefits is determined by their individual employer rather than their occupation. If a wedding planner is working for themselves, they will probably have to purchase their own health insurance.


What do people like to test on animals?

They would rather test harmful products and chemicals on masses of smaller creatures that can't argue or fight back than on themselves.


What percent of teenagers consider themselves to be spenders rather than savers?

About 70% of teenagers consider themselves to be spenders rather than savers.


What As American forces approached japan Japanese forces?

The Japanese fought to the end, preferring to kill themselves rather than surrender.


Should government force people to take action to control population growth or should it be done voluntarily?

Rather than forcing people, an alternative method might be to recognise the benefits of a larger population (a larger workforce for example) and to provide benefits for families that limit themselves to smaller numbers of children.


How do you manage risk in a way that maintains the individuals right to make choices?

The best way to manage risk is to evaluate the cost against the benefits and the ability of the individual to keep themselves from physical or mental harm to themselves or others. Once you have that you can decide rather a person should be allowed to keep their individual right or not.


What is it called when you make products?

Manufacturing. As opposed to the "service" industry, where you perform services rather than make products.