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What are the differences in marketing products and services to organisations rather than consumers?
Wiki User
∙ 9y ago
Marketing products or services to Organizations are called B2B and to consumers are called B2C. There are many differences between the two.
In B2B we can emphasis on features / logic of the product, whereas in B2C we need to emphasis on benefits. In B2B there is very little or no space for emotions, whereas B2C emotional dependant. In B2B you need do a detailed explanation about the product and how it saves the resources, time & money, whereas in B2C you have to clearly point out the benefits.Wiki User
∙ 9y ago
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What is dual marketing?
dual marketing = marketing virtually the same products to both consumers and business customers. So, both B2B as well as B2C.
What does a marketing department do?
A marketing department helps support the organization's strategy. The director and representatives carry out campaigns that will persuade consumers to purchase their products.
Do you agree consumers and marketing environment are mutually inclusive and cannot exist without the other?
Yes, consumers and the marketing environment are certainly mutually inclusive. Without the consumer, corporations would have nobody to market their products to.
What are the ethical implications of target marketing in terms of reaching specific groups of consumers?
It helps you to make the consumers customers and public understand clearly customers. about your products and company
Is 'marketing' philosophy or a function?
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
What are consumers in marketing?
Consumers in marketing are the people who buy the products that are marketed and advertised. They are the target of all different types of marketing.
What is marketing consumers role in marketing?
It helps you to make the consumers, customers, and public understand clearly about your products and your company.
What is dual marketing?
dual marketing = marketing virtually the same products to both consumers and business customers. So, both B2B as well as B2C.
What does a marketing department do?
A marketing department helps support the organization's strategy. The director and representatives carry out campaigns that will persuade consumers to purchase their products.
Do you agree consumers and marketing environment are mutually inclusive and cannot exist without the other?
Yes, consumers and the marketing environment are certainly mutually inclusive. Without the consumer, corporations would have nobody to market their products to.
Describe and analyze the marketing management functions?
Marketing managers ensure that consumers are aware of the company's products and services. They launch campaigns, research markets and manage employees in the marketing department.
what is digital marketing The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers?
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
Who tries to convince the consumers that one product is better than all the similar products?
The Marketing department and advertisers.
What are the ethical implications of target marketing in terms of reaching specific groups of consumers?
It helps you to make the consumers customers and public understand clearly customers. about your products and company
What is back to back marketing?
Back-to-back marketing is a form of marketing where two products that are substitutes of each other but which have different features are offered as a marketing strategy to the same class of consumers such that the two products can be used alternately in different circumstances. For instance, honey comes up as a substitute for sugar for some consumers but there are situations in which honey is used but sugar cannot be used and vice versa. F. K. Sanni
What is one of the reasons marketing is essential to the free market system?
the correct answer is it helps educate consumers about competitive products.
How consumers are cheated in market place?
Consumers are cheated in marketplace by a numerous no. of ways,some of which include hoarding , black marketing , selling products at higher prices than its actual price , selling products mainly medicine after its expiry date crossed , selling default products , and many more........
