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well, first of all, they are hamsters. and there isn't REALLY a reason, it's like the Geico gecko, not much of a point but, it gets people talking! and it's easy to remember Kia as, "the comercials with the hamsters". it gets your attention and it gets you talking.

mefuzz

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12y ago
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Q: Why do all the Kia commercials have rats in them?
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