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There are several possible reasons. Packaging has many purposes. If a new type of material comes out, which provides more product stability or increases shelf life, the manager may change the package. Many manufacturers are also 'going green', and changing their packaging to reflect that mission. Or, they mat be trying to retool their product's image. Look at Tic Tac...when they released the 'Chill' version of their mint, they put it into a box you could slide open with one hand. They were hoping it would appeal to a different customer segment than their old style mints.

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Q: Why do companies change the packaging of their products?
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