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Nonexclusive licensing ("licensing") a program allows the maker to sell another nonexclusive license again (and again, and again...). The idea is to sell just SOME rights, and keep others. The rights you sell are the rights to install and to use, and the rights you keep are the rights to sell and distribute.

By selling the entire set of rights ("selling"), the rights to distribute are also sold along with everything else. Once you do that, you can NOT sell this program (or license/sublicense it) again.

It's the difference between selling you a ticket to a ride, and selling you the ride. It's the difference between driving a taxi (licensing) or selling your car (selling).

With the advent of the internet and its many wonders, many people (even people like you or me) can manage to find buyers and license their software without the need for pricey middlemen (retail stores, supply chains etc.). Before the early 2000s, it was a lot of hassle to license your program individually, so most programmers opted to sell. The investment required to be able to license software has gone almost to zero nowadays, and this has greatly influenced how people think about software distribution and rights in general.

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Q: Why do makers of computer programs often license rather than sell their works?
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