probably because you haven't showed him that you like him
then there is no use in liking him like someone who likes you
if a guy likes you but you dont like him, tell him your not in to him and say sorry.
You should tell the guy who likes you that you don't like him, but not until you ask the guy who you like if he likes you.
im sorry but i dont think he likes you i think they are just embarassed about the situation and not ready to act like their together.
Think of something you and the guy can talk about and starting to him but dont start off flirty.
Just tell him you're not interested in a relationship at the moment.
Just explain to him that you don't think of him in that way, and you'd prefer to be just friends.
well it depends who the guy is if you dont think he will tell folow your instincts
Ask him
smile
Rub your feces (poop) in his face. Don't you even think about dropping subtle hints to him.
because you probably dont like him as much as he likes you or you dont think your good enough. or possibly your having mixed emotions.