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Why has segmentation become a successful story for nokia?

Updated: 8/16/2019
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Nokia success story

Nokia has been in the Australian mobile phone market since 1985. It started as a network infrastructure business helping to build the country's mobile telecommunications networks.

Since those humble beginnings 24 years ago, Nokia has grown to become one of the most successful and well-recognised brands in Australia, leading the market with its mobile technology, enterprise products and services, and network infrastructure.

Nokia phone styles and features

Nokia has phones in these styles, Standard, Slide, Flip, Touch, QWERTY, and features that include: Wifi, GPS, internet, radio, music player, Bluetooth, video recording and play, and 8mp cameras.

From brick to featherweight

Nokias first mobile, Mobira Talkman, launched in 1984, was one of the world's first transportable phones, but hardly a mobile at 9.8 kg. Truly a brick but the first step towards the tiny, feature-packed, lightweight models of today.

The 2009 Nokia 7705 Twist weighs a mere 98 gm!

Nokia 1100 worlds best selling mobile phone

In May 2007, Nokia announced that its Nokia 1100 handset, launched in 2003, was the best-selling mobile phone of all time at over 200 million units and the world's top-selling consumer electronics product.

In November 2007, Nokia announced and released the Nokia N82, its first Nseries phone with Xenon flash.

In 2008, Nokia customers were able to access the "Comes With Music" program 12 months of free access to music downloads.

Also in 2008, Nokia released the Nokia E71, an affordable BlackBerry device offering with a full QWERTY keyboard.

In August 2009 Nokia announced a high-end Windows-based mini laptop called the Nokia Booklet 3G.

In September 2009, Nokia launched two new music and social networking phones, X6 and X3 and a new handset, 7705 Twist, which swivels open to a full QWERTY keypad and features a 3mp camera, web browsing, voice commands. It weighs only 98 gm.

Run your office on a Nokia mobile

The 1984 brick certainly got people out of the office, but with the latest models, mobility is only the first of their features.

With web connectivity, video conferencing, multiple messaging, document production, you can run your office on a Nokia E71 or 7705 Twist, or the soon to be available mini laptop, the Nokia Booklet 3G from any place in the world.

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