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Q: Why has the component lifestyles of many of today consumers proven to be such a challenge to marketers?
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How do marketers use?

Marketers use VALS to understand the costumer's. The more consumers know about customers they can market products that appeal to the customers. Consumers use VALS so they can cut down on advertising because they already know what the customers wants and needs. Are you asking this for school? I hope not because this info is on line without having to ask someone else.


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The three psychographic dimensions most commonly used in market segmentation are?

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