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Why is advertising and public relations considered to be the most important components of a marketing communication mix?
Wiki User
∙ 11y ago
The answer to this question depends on who you ask. If you ask a public relations professional, they will tell you that PR is the most important. If you ask a marketing professional, they'll tell you it's advertising. The answer always lies somewhere in the middle. Both public relations and advertising are tools in a marketing toolkit. To determine which tools to use, you need to ask yourself a few questions:
What are your business goals? - Are you trying to sell more products? Or are you trying to mobilise a community to change their behaviour?
Who are you trying to reach? - Who do you need to buy your product? Whose behavior are you trying to change?
What are you trying to say? - What is the message that will resonate with your audience?
Which mediums are your audience participating in/paying attention to? - Are you speaking to people over 65? Maybe Twitter isn't the answer....
Once you've figured out who you're talking to and what you want to say, you can choose from a number of tactics in your "toolkit." The best campaigns use a mix of marketing communications tactics - from social media to media relations to advertising.
The MOST important components of the marketing communications mix are those that reach your audiences in the most cost-effective, and impactful way.
Wiki User
∙ 11y ago
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Why is advertising important?
Advertising is important because it promotes a product or a goods
What is Client servicing in advertisement?
Client Servicing is the Marketing Communication which is done from the client side to the Advertising Agency .It bridges the gap between Client and Agency as the communication needs to be transferred from the Client side so as to what changes are sugessted in an ad and therefore Communication is the most important aspect.
What are the 5M's of advertising?
5M'S OF ADVERTISING ARE MISSION MONEY MEDIA MESSAGE MEASUREMENT IT IS USED BY A MARKETER TO DEVELOP A COMMUNICATION STRATEGY WITH THE CONSUMER. THE SEQUENCE OF 5M's IS VERY IMPORTANT LIKE YOU CAN NOT DECIDE THE MEDIA UNLESS YOU KNOW HOW MUCH MONEY YOU CAN SPEND. Adding more, The 5M of advertising are better know as the building blocks of a successful business organization, so one has to device it very carefully.
Effect of advertising on consumer behavior?
Advertising is basically a type of communication. It attempts to persuade potential customers to purchase or consume a product or service. It is designed in such a way that it creates and reinforces brand image and brand loyalty.Thus, advertising plays a very important role in forming consumer behavior. Advertising is usually important for triggering the first time purchase of the product. Then, if the consumer likes it, he will purchase the product again. However, if the advertising and promotion portrays a good image of the product, the repurchase of the product is guaranteed.Buyers of convenience goods are especially affected by advertising. This is because the products are more or less the same. Advertising plays a vital role in reminding consumers of the brand name. Thus, a strong brand image portrayed through advertising would ensure the repurchase of convenience goods.
What are the present trends in marketing and advertising?
Advertising in marketing is very important. Without advertising, the message the marketing department wants to convey can never be heard or seen. Advertising is the standard weapon for all marketers. There are very few channels of marketing that don't involve advertising.
Two important components in effictive oral communication?
focus on the person your talking with..
Why is advertising important?
Advertising is important because it promotes a product or a goods
What are the words associated to communication?
Words associated with communication include speaking, listening, writing, reading, message, tone, feedback, and body language. These terms are all important components of effective communication in various contexts.
Is presentation considered equally important in communication?
yeah presentation is the overview of your general work or plan.
What skills do advertisers need?
The categories that include the most important advertising skills include creativity, communication, project management, personal mastery, media, and marketing.
Why are words considered very important among African Americans and European Americans?
Words are important to everyone. They are the basis for all communication.
What is Client servicing in advertisement?
Client Servicing is the Marketing Communication which is done from the client side to the Advertising Agency .It bridges the gap between Client and Agency as the communication needs to be transferred from the Client side so as to what changes are sugessted in an ad and therefore Communication is the most important aspect.
What is minimal language?
Minimal language is considered to be part of the most important elements of communication. This works hand in hand with sensory organs and is said to be the primary language of communication.
How important is it for a business to have a communications director?
Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management.
Communication important for successful performance of a supervisor?
Communication important for successful performance of a supervisor?" Communication important for successful performance of a supervisor?"
What is the use of words and sentences to convey ideas to someone else?
That's the definition of language.Language is a form of communication, though it's not the only method. Facial gestures, tone of voice and body language are also important components of clear communication.
Is English communication important?
as important as any other form of communication
