Any company needs to focus on consumers' perceptions if it wishes to be successful and remain operating in today's competitive environment. Therefore it is crucial to concentrate on how the consumers see the company and its products or services. This ranges from the company image and reputation, to the more tangible attributes and quality of the products and services.
If a company is seen to be a positive institution in society, customers are more likely to buy its products or services. That is why it is important to invest in environmental campaigns and sponsorships for example. It is also important to create a good logo or brand name which is easily identifiable and memorized, in the midst of the several similar products on the market. In this respect the label and packaging is also crucial.
Other important aspects of a firm that customers notice are the friendliness of the staff, the layout and cleanliness of the premises or shops, the quality of the customer service and after sales service provided, and other tangible aspects of the business.
Customers also give a lot of importance to adverts. Marketing campaigns are consequently very important to produce a good and effective image of the company and its products and services. Adverts should be frequent, informative and interesting. Methods of advertising vary in type and cost and a firm should try to concentrate on reaching to the consumers who will most likely be interested in the product or service. It is very important to study consumers and make sure to select a target market to ensure sustainability and success.
The company can stay in business to provide services.
B2C is the abbreviation for the phrase business to consumer. This refers to a company which sells their product directly to the consumer without a middle company or person involved. Amazon is an example of a B2C company.
A product oriented business is when a business/company does not carry out research before manufacturing a product whilst a market orientated business is a business/company that carries out research before manufacturing a product(s)
Probably because it raises awareness off what that company is offering to the consumer
Adidas, ibm tese are sale oriented company
a new business model which is spreading is that of the marketing oriented consumer products company.
A company whose primary function is to perform labor tasks for customers; as opposed to a PRODUCT-ORIENTED BUSINESS.
NICSTICK, the maker of an efficient electronic cigarette, is one of the most customer-oriented companies I've ever known. They care so much about customer satisfaction, its unbelievable. My brother emailed the company about how wonderful their products are, and they sent him a box of free Nicstick accessories. It was a hundred-dollar value, and they didn't think twice about giving it to a loyal customer.
The company can stay in business to provide services.
company analysis is a part of business. and also very important in the business
B2C is the abbreviation for the phrase business to consumer. This refers to a company which sells their product directly to the consumer without a middle company or person involved. Amazon is an example of a B2C company.
A product oriented business is when a business/company does not carry out research before manufacturing a product whilst a market orientated business is a business/company that carries out research before manufacturing a product(s)
A transaction that occurs between a company and a consumer, as opposed to a transaction between companies is called business to business. A B2B typically employs a sales force whose primary responsibility is to find new opportunities and new companies to do business with.
Now a days every company is sale oriented..
to pay for the goods which they are buying. ask for low prices
Probably because it raises awareness off what that company is offering to the consumer
In a business, the business buyer plays the most important role. It is the buyer who actually influences the business. A company will only do well if its buyers respond and give a feedback of the product or services which the company serves. Hence for any company, the buyer is like a "God".