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The importance of writing a business letter is based on the purpose of the communication, not whether it is written to an organization or an individual person.

If you know who the person at the organization would have the need of the information or be able to respond to a request, then it should be directed to that person. It the individual is not known, then the appropriate department or department head (Sales Dept. or Manager, Purchasing or Director of Personnel, etc.). Only if it is a small organization or the appropriate department or person is unknown, should a business letter be directed to the organization in general.

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Q: Why is it important to write a business letter to an organization and not to an individual person?
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