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Market research is the best way to evaluate business opportunities because when conducted properly, it can provide you tremendous insight about your customer and/or projected target market.

Double blind market research, which involves a random survey of customers conducted by an outside research firm - neither the research firm nor the customers are told the name of the company who ordered the survey. This avoids any bias - positive or negative - from the customers being surveyed, and it's a great way to elicit natural, honest, open feedback to give companies a fuller picture of the overall marketplace and their customers' true needs and interests.

If you don't know what your customers truly value about your brand and your product, you might as well be speaking a different language.

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Q: Why is market research the best way to evaluate business opportunities?
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