Why is the the construction of social meaning important with regards to advances in science and technology?

There are two ways to look at this:

1) An adoption perspective: if a scientific finding or technological innovation does not relate to real life (i.e. does not have social meaning) the adoption of the finding/innovation by a broader group of peers, businesses or consumers will not take place, meaning that no impact or value will be realized.

2) A sponsor perspective: if advances in science and technology do not seem to have an impact on society (i.e. does not have social meaning) in terms of contribution to science, knowledge, economy, or otherwise, support for this type of research will diminish.

The construction of social meaning is a whole study by itself!