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Q: Why marketers are sometimes forced to reposition their products?
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Why are merketers sometime forced to reposition their products or services?

"Why_are_merketers_sometime_forced_to_reposition_their_products_or_services"


Why are marketers sometimes ''forced'' to reposition their products or services?

The image that a product or service has in the mind of the consumer—that is, how it is positioned—is probably more important to its ultimate success than are its actual characteristics. Marketers try to position their brands so that they are perceived by the consumer to fit a distinctive niche in the marketplace—a niche occupied by no other product. They try to differentiate their products by stressing attributes they claim will fulfill the consumer’s needs better than competing brands. They strive to create a product image consistent with the relevant self-image and needs of the targeted consumer segment. The result of a successful positioning strategy is a distinctive brand image of which consumers rely in making product choices. In today’s highly competitive environment, a distinctive product image is most important. As products become more complex and the marketplace more crowded, consumers rely more on the product’s image than on its actual attributes in making purchase decisions. The technique of perceptual mapping helps marketers to determine just how their products and services appear to consumers in relation to competitive brands on one or more relevant characteristics. It enables them to see gaps in the positioning of all brands in the product or service class, and to identify areas in which consumers’ needs are not adequately met. Thus, marketers may either create new brands to satisfy unmet needs, or, reposition existing brands through promotional messages by stressing those product attributes that are likely to satisfy unfilled consumer needs.


What is forced selling?

Forced selling is like when you cant pay enough for like your house and you get evicted. Or when you cant afford something and so you have to sell it to get more money


What effect does customer have on pricing?

If customers refuse to buy a product, the manufacture and shopkeeper will be left with unsold stock - which is dead money. They may be forced to reduce the price or give incentives to encourage customers to buy. In some cases, they may have to sell under-priced as a loss leader, or at cost price, so incurring a break-even loss.


What is the function of a vent dryer?

A vent dryer allows a route for hot air to escape from a dryer. Without this the hot air and moisture would be forced into the home and could cause mold and rot.

Related questions

Why are merketers sometime forced to reposition their products or services?

"Why_are_merketers_sometime_forced_to_reposition_their_products_or_services"


Why are marketers sometimes ''forced'' to reposition their products or services?

The image that a product or service has in the mind of the consumer—that is, how it is positioned—is probably more important to its ultimate success than are its actual characteristics. Marketers try to position their brands so that they are perceived by the consumer to fit a distinctive niche in the marketplace—a niche occupied by no other product. They try to differentiate their products by stressing attributes they claim will fulfill the consumer’s needs better than competing brands. They strive to create a product image consistent with the relevant self-image and needs of the targeted consumer segment. The result of a successful positioning strategy is a distinctive brand image of which consumers rely in making product choices. In today’s highly competitive environment, a distinctive product image is most important. As products become more complex and the marketplace more crowded, consumers rely more on the product’s image than on its actual attributes in making purchase decisions. The technique of perceptual mapping helps marketers to determine just how their products and services appear to consumers in relation to competitive brands on one or more relevant characteristics. It enables them to see gaps in the positioning of all brands in the product or service class, and to identify areas in which consumers’ needs are not adequately met. Thus, marketers may either create new brands to satisfy unmet needs, or, reposition existing brands through promotional messages by stressing those product attributes that are likely to satisfy unfilled consumer needs.


What resulted from Lenins new economic policy?

Russia's devastated economy began to recover.Russia was forced to begin importing food products.Russia was forced to begin importing food products.


What is the money that conquered people are forced to pay?

Sometimes this is called tribute.


Why are Twinkies coming back?

Wonder Bread was forced to bring Hostess and their products back, including Twinkies.


Are innocent people made to fight in war?

Yes they are forced at the age of 18 or sometimes 17


Will the forced air heat system sometimes blow cool air?

No, because it is a heating system, not a cooling system


What were the people called who were forced to fight animals in the coliseum?

Sometimes gladiators fought with animals. But, they also threw christians to the animals and sometimes criminals met their fate by fighting with animals.


What makes a girl want to suck a guy's dick?

it can be many this sometimes girls are forced to, sometimes guys will pay drug addicts to do it, some girls even think its cool.


Why are girls forced into diapers?

Some times if they wet the bed they are forced into diapers so they don't have accidents and some times if they have incontinence or bladder problems. parents sometimes do it to teach their kids a lesson if they were naughty.


Did crime rates go up during the black death?

Yes, due to the farmers dying because of the plague, marketers were forced to raise their prices, and the poor could not afford these high prices. Therefore, they had to steal food to survive and that's how crime rates got higher.


What is a work-camp?

A work camp is a place where prisoners are forced to do labor. These camps are also sometimes referred to as labor camps.