answersLogoWhite

0


Want this question answered?

Be notified when an answer is posted

Add your answer:

Earn +20 pts
Q: Why marketing mix called as controllable?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

How much control that the marketing manager have over the environment variables?

Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.


Why called controllable marketing mix?

Marketing mix is controlled by the business, company or owner because they essentially own the product so they can control all aspects of it. How its made, packaged, labeled, designed, shape and size of item. They also decide how much they wish to sell it for, how they will distribute and promote their products. Owners might hire people to help make these decisions, but ultimately the owners of the product are the only ones that can make those decisions, which makes the marketing mix (product, price, distribution and promotion) controllable elements.


What are controllable and uncontrollable factors in International Marketing?

1.Controllable factor or often called as "Marketing Mix".Now a days it remember as "4P's" It includes: Product,Price,Place and Promotion. 2. Uncontrollable factors are often called as "Environmental Factors" it includes: Political factors, Economical Factors, Social Factors, Technological Factors, Competitive forces factors Regulatory forces factor


The combination of 4ps in marketing is called?

Marketing mix


What are the international marketing variable that controllable marketing and uncontrollable that will affect coke?

the international marketing variables that affect coke.


What are the controllable and uncontrollable variables in the marketing environment?

Controllable variables in marketing include price and product. Uncontrollable variables include the target market the company targets in ads during the promotion.


What is the relationship between 4P's to 4C's?

4P's is product focussed marketing mix and there is a customer focused marketing mix called 4C's


What are the international marketing variables that controllable and uncontrollable that will affect coke?

the international marketing variables that affect coke.


What is Starbucks marketing mix?

What is Starbucks marketing mix?


What is the marketing mix?

The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html


What are the objectives of marketing mix?

the objectives of the marketing mix is to excrete


Which is not an element of marketing mix?

quality is not the element of marketing mix....=)