Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.
Marketing mix is controlled by the business, company or owner because they essentially own the product so they can control all aspects of it. How its made, packaged, labeled, designed, shape and size of item. They also decide how much they wish to sell it for, how they will distribute and promote their products. Owners might hire people to help make these decisions, but ultimately the owners of the product are the only ones that can make those decisions, which makes the marketing mix (product, price, distribution and promotion) controllable elements.
Marketing mix
Controllable variables in marketing include price and product. Uncontrollable variables include the target market the company targets in ads during the promotion.
the international marketing variables that affect coke.
Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.
Marketing mix is controlled by the business, company or owner because they essentially own the product so they can control all aspects of it. How its made, packaged, labeled, designed, shape and size of item. They also decide how much they wish to sell it for, how they will distribute and promote their products. Owners might hire people to help make these decisions, but ultimately the owners of the product are the only ones that can make those decisions, which makes the marketing mix (product, price, distribution and promotion) controllable elements.
1.Controllable factor or often called as "Marketing Mix".Now a days it remember as "4P's" It includes: Product,Price,Place and Promotion. 2. Uncontrollable factors are often called as "Environmental Factors" it includes: Political factors, Economical Factors, Social Factors, Technological Factors, Competitive forces factors Regulatory forces factor
Marketing mix
the international marketing variables that affect coke.
Controllable variables in marketing include price and product. Uncontrollable variables include the target market the company targets in ads during the promotion.
4P's is product focussed marketing mix and there is a customer focused marketing mix called 4C's
the international marketing variables that affect coke.
What is Starbucks marketing mix?
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
the objectives of the marketing mix is to excrete
quality is not the element of marketing mix....=)