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This can be due to multiple reasons. Starting with poor planning, poor communication, lack of adaptability, and research.

Companies don't research the markets, don't assess differences in local versus global strategies, and don't ponder the variance in costs in doing business globally.

Communication is a major challenge for businesses domestically, and the burden becomes even greater when you enter markets where the native language is different from your own. Global companies must consider the effects of communication in hiring local talent, creating global workplaces and virtual teams, and interacting with local customers.

A company's inability to adapt to the needs of the local marketplace and culture also can lead to global failure. Before they enter the international market they need to study the culture as people view products differently around the world. For example in Muslim countries any product which has pork as an ingredient will not be successful as Muslims don't consume pork prodcuts.

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Syed Ali

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Q: Why products fail in international market?
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