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Discuss as much as you can why you think consumer behavior is the bedrock of marketing.
explain the importance of consumer behaviour in marketing view?
briefly describe their behavior
Relationship between consumer behavior and marketing concept is that consumer behavior is the study of how individual make decision to spend their available resource (time, money, effort) on consumption related time
Consumer direct marketing is beneficial as the market it set around the consumers behavior. The consumer being whomever is in use of whatever is being marketed.
How would knowledge of consumer behavior help you in designing a marketing program for disposable diapers?Consumer behavior helps marketers to predict the expectations, perceptions and reactions of their customers and how to manage them for better sales.Therefore a marketer with good knowledge of Consumer behavior has the tool for retaining his customers. He does this by applying various approaches learnt as a student of Consumer behavior. One of such approacjes is the holistic approach which according to Kotler and Keller (2008) refers to the fact that everything matters in marketing.
Discuss as much as you can why you think consumer behavior is the bedrock of marketing.
explain the importance of consumer behaviour in marketing view?
Michael R. Solomon has written: 'Dress for success' -- subject(s): Clothing and dress, Psychological aspects of Clothing and dress, Psychological aspects 'Consumer behaviour' -- subject(s): Consumer behavior, Cross-cultural studies, Consommateurs, Comportement 'Consumer Behavior in Fashion' 'Marketing Study Guide' 'What customers want' -- subject(s): Consumer behavior, Attitudes, Consumers 'Consumer behavior' -- subject(s): Consumer behavior, Psychology, Consumers, Fashion merchandising, Clothing and dress, Marketing, Consumers' preferences, Consumer protection 'Marketing' -- subject(s): Accessible book, Marketing, Vocational guidance, Marketingmix 'The truth about customers' -- subject(s): Attitudes, Consumer behavior, Consumer behavior, Consumers 'Marketing' -- subject(s): Marketing, Vocational guidance 'Conquering Consumerspace' 'Marketing Personas Reales - 2b0 Edicion'
competition, the product, the market, and the strategy of the organization
Consumer behavior is the study of the way consumers respond to or utilize a particular product. The analysis of consumer behavior has become mandatory to marketing strategy. It enables for manufacturers and merchandisers to better direct marketing to a particular group.
briefly describe their behavior
is that marketers have try to know what the consumer need and whats and try how to identify the problem. since consumer are the king, the producer try to produce what the consumer like.
By continuous surfing the internet, the marketers can monitor and assess consumer behavior.Suppose a Company wish to launch the latest version of a mobile or ipod. It is the duty of the Marketing Department to survey the consumer behavior well in advance of the launch of the product, which will include products already in the market, their worthiness, applicability,price and what additional benefits can the new product provide. All these jobs had to be done in the past by physical visit of marketing personnel. Through internet, the marketer can assess the customer behavior by seeking opinion poll, at a faster pace and can make necessary adjustments in pricing, packaging,customer service net work well before launch of the product. Internet plays a pivotal role in helping the marketers to monitor and assess the customer behavior in a more scientific manner than ever before.
Relationship between consumer behavior and marketing concept is that consumer behavior is the study of how individual make decision to spend their available resource (time, money, effort) on consumption related time
Consumer direct marketing is beneficial as the market it set around the consumers behavior. The consumer being whomever is in use of whatever is being marketed.
application of knowledge of consumer behaviour in marketing decision