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With so much secondary information now available free or at low cost over the Internet why would a firm ever want to spend the money to do primary research?
Wiki User
∙ 14y ago
Perhaps the person conducting the research does not have the expertise in the area needed, or knowledge of how to use the various catalogs, indexes, databases, and other resource materials.
Wiki User
∙ 14y ago
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Role of secondary research in internet marketing?
Secondary research is good and the result of secondary research is good and effective.
Why is primary research more expensive than secondary research?
Primary research or field research, is more expensive than secondary research because the material is not already available, hence the researcher must conduct their own research, creating surveys etc, which all cost money. Secondary research or desk research, is already available in libraries, the internet etc so the researcher does not have to conduct research, therfore requiring no/ little money
Why use primary research?
it is cheaper than secondary research as you can get it yourself it is also very reliable as it is direct information secondary may be unrelaible as the information/data may not be up to date, however, it is quicker to find out as all you have to do is read a book or use the internet.
Accuracy of Internet Information?
Although there is plenty of accurate information available on the Internet, you need to be careful. There are plenty of websites that appear to be accurate, but are not. You should always research any information you find on the Internet to ensure its accuracy.
What methods used in secondary research?
Secondary Research Methods are Internet Research, Library Research, Data Collection Organizations and News Papers/Magazines/Journals/Periodicals.
Advantage of the Internet?
Advantage of the internet is that you can do plenty of research as you can access most areas about anything
What are primary and secondary research?
From my understanding, Primary and Secondary research are the difference in conducting the research. In Primary research, there is no data available for the researcher, hence the researcher has to start from scratch. This means that the researcher needs to design questionaires, collect data from respondents and then analyse the result. If you are doing secondary research, the researcher have the necessary data available. These data are made available through other publications or reports, like newspaper or annual reports of companies. If the researcher is doing secondary research, there is no need to start from scratch, he or she uses the data or information done by other organizations or publications. The important thing is that there are advantages and disadvantages for both methods. Primary research is more time consuming and costly. While some secondary research may not suit the researcher's needs.
Differentation between primary info and secondary info?
Primary information is information collected through research that does not already exist (surveys, questionnaires, interviews, observations, etc). Primary information is the product of primary research. Secondary information is information previously gathered and presented in finished terms (not raw data). Secondary information can come from books, scientific journals, dissertations, case studies, etc. It is the product of secondary research.
Which research method uses information that governments businesses and educational institutions have already made available for public use?
Secondary research method utilizes information that governments, businesses, and educational institutions have already made available for public use. This method involves analyzing existing data, reports, and sources to gather relevant information for a particular study or research project.
What are types of Research Tools?
There are many research tools available. You can use primary sources, books, the Internet, articles, the library, interviews, and any other information that will help.
Definition of primary and secondary research?
Primary research (also called as field research) involves collecting data first hand. This can take many forms,the main ones being interviewed, questionnaires, panels and observation. Secondary research(also called desk research) involves collecting data which already exists. This includes using information from reports, publications, Internet research and company files.
What is an example of primary research?
a) Information from the internet
