Market Research

Why is primary research more expensive than secondary research?

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Wiki User
2011-09-13 15:23:33

Primary research or field research, is more expensive than

secondary research because the material is not already available,

hence the researcher must conduct their own research, creating

surveys etc, which all cost money. Secondary research or desk

research, is already available in libraries, the internet etc so

the researcher does not have to conduct research, therfore

requiring no/ little money

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