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I hope I'm answering this correctly, not sure if you are a PR person posting this or not. However, press releases are a great way to reach your target market and while some believe it is only needed when you open up shop for business. A press release can be used in many other ways, such as introducing a new product to your business...or even a new service you'd like the general public to know about. It could also be used when upper management (such as a CEO/COO change) takes place or even a new owner.

For those involved in special events, a press release is perfect for this. You can send it to the media for potential free publicity.

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Q: Write a press release informing the general public about your new product or services?
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