Advantages and Disadvantages of Using Direct Mail Advertising Services?

Answer 1

Advertising has always been one of the most important aspects of a business. Over the past few years, direct mail advertising has become one of the more popular forms of advertising. There are various advantages and disadvantages of using direct mail advertising services.

The first advantage of direct mail advertising services is that it is an effective way to reach millions of potential customers for a business. Direct mail advertising services often have long lists of potential customers who may be interested in a product or service. The advertising service will then send out the ad or promotion to everyone on the list. For those service providers who use the internet and email to send the advertising, all the potential customers could be reached for practically no price, which makes this form of advertising extremely efficient.

The second advantage of direct mail advertising services is that it allows a company to track how well the advertising campaign worked to increase business. With traditional forms of advertising, there is no real way to know how well the campaign increased business. With direct mail ad campaign completed through email, the service provider will include a link in the email for a potential customer to take advantage of the promotion. Because of this, a company will be able to know how many customers they directly received through the campaign.

While there are several advantages to using direct mail advertising services, there are several disadvantages as well. The primary disadvantage is that the advertising may appear as junk mail or a nuisance to a potential customer. When many people receive direct mail advertisements, they automatically delete or throw away the ad because it appears to be junk mail. In some situations, the customer will never even receive the advertisement because their email system will filter out the junk mail. Not only will this end up making the campaign completely ineffective, but it could end up causing the product or service to lose credibility in the eyes of the customer who believes they received junk email.