How to Analyze Alehouse Advertising?

Answer 1

Food is a good thing. You'll even die without it. Beer is also good, and while not essential for life it's pleasantly psychoactive. The two come together in an alehouse. The following is a breakdown of the advertising of the first three US alehouses turned up by Google.

• We are told how the alehouse sees itself, maybe the ideal meeting ground for people to come and relax, dine and socialize, perhaps a family-friendly sports-themed restaurant best know for food, sports and fun or even minimalistically saying it serves fresh beer, live music and great food. • Unsurprisingly, alehouses remind people of their selection of beer: six handcrafted beers at Milwaukee Ale House, compared to Miller's Ale House's 75. • Alehouses like to boast of accolades received. Miller's Ale House was named one of Nation's Restaurant News' Regional Powerhouse Chains, the Carolina Ale House was nominated Independent Weekly's Indy's Best of the Triangle 2009 Winner of Best Place to watch Monday Night Football and Milwaukee Ale House was praised as Best 3rd Ward Bar Downtown 2003- 2007 (ok, not 2006). • Perhaps the proudest moment of the management of Miller's Ale House was when the pop group N Sync appeared on the (nationally syndicated!) Rosie O'Donnell Show and presented Ms. O'Donnell with Ale House Zingers. • Alehouses propound their “robust” Sandwiches, delicious steaks and homemade desserts. If they aren't peopled by the eloquent, it's just “great food”. • They'll speak reverently of their buildings, be it Milwaukee Ale House's brick and timber warehouse in the Historic Third Ward. And less reverently if it's one of a chain of 38 in Florida. • Acts of altruism are trumpeted, e.g. the Carolina Ale House donating $9,700 this season to the Kids 'n Community Foundation or Carolina Ale House's donation of food, time and money. • Perhaps the Ale House has 46 TVs at every location, airing multiple games simultaneously.

The last word might just be that Milwaukee and Miller's Ale Houses have the ultimate testament to name recognition in the internet age: Wikipedia entries.