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Choosing domains isn’t an easy process. Even the most creative ones seem to always be taken. However, it is still possible to get ahead of the game. By following just a few simple steps, you’ll be able to acquire a domain that will generate a plethora of website traffic. These steps include: trying to buy an existing domain, using SEO in your domain and evaluating whether or not you can use other extensions in your domain.

Before trying to buy a new domain, you should always check and see if an existing one will be useful for your website. The reason why is because existing domains often come with their own traffic. This is especially the case if the domain is pointing to a site. To find such domains, try networks like Flippa or SitePoint. GoDaddy might also have old domains for sale, though be aware that it can be harder finding ones with an existing traffic stream.

If this doesn’t work, try using SEO to come up with a new domain name. What is SEO? Standing for Search Engine Optimization, SEO is a process webmasters use to get their websites to rank in Google. To use the concept with domains, you must first find internet keywords that have high searches but low competition. Keyword analyzers like SEO Book or Word Tracker can help you in this process. Use them to find keywords that have 50 searches a month with 10,000 or less competing websites. From there, incorporate the keyword into your domain. When you market your website, you will find that Google will index your site according to the keyword you have chosen.

If all else fails, you might want to consider using another extension with your domain name. Extensions like .net, .biz and .info have gained almost as much acceptance as .com. In fact, in some situations they are even preferable. For example, say you can land a domain that contains a keyword that gets 1,000 searches a month. It is already taken as a .com, but a .net is available. You would do better trying to get the .net than coming up with a .com. The only exception is if you can come up with a .com that has a keyword with a comparable number of searches. If you’re in that situation, go on with the .com. Otherwise, consider the alternate extension.

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