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Most unsolicited mailers end up in the trash as junk mail. The energy used to create the volume of trash generated by mailer must be paid for by someone. Most companies cover this cost with their advertising budgets, which are funded by consumers who are paying for the mailers. Paper is normally the material used for mailers, and since this material is made mainly from trees, it contributes to the destruction of the forests as well as waste management problems.

Purging your mailing list before sending out your mailers may be tedious, but the savings will be worth the time. Most purchased mailing lists have names of people who are not interested in your mailers. If you send someone a mailer and there is no response after three months, remove the person from the list. Use a new list for each mailing. There is no need to send them another if there is no response to the first. Choose lists that are related to your product to increase the probability of a response and perhaps a sale.

Before sending mailers, test the names in your list by sending an email and eliminating people who do not respond. They are not interested in your product. An email will cost nothing, and it will save your mailers from ending up in the trash. You can develop your own mailing list with a little research. Visit online forums and chat rooms on blogs and sites that may have people who are likely to be interested in your product. Send them and email first, and follow up with a mailer only if they show interested in your product.

There are billions of people in the world, and somewhere there are people who want to buy your product. The internet is making the search for buyers much easier and it is likely to become more popular as computers and the internet become more commonplace. Use this powerful tool to your advantage and save time, money and the forest which we all need to breathe.

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15y ago

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