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A very popular myth that is circulating in the internet marketing arena regarding web site development and design is this: "If we build it, they will come." This is an untrue statement and many webmasters with beautifully laid out and flashily designed web sites can attest to the lack of both internet traffic, and more importantly, paying customers because relevant and search engine friendly content was not developed along with their web site.

In the ecommerce universe of marketing and advertising, and especially search engines, there is only one truth: Content is king. The impression that you make on your visitors is a lasting (and far-reaching) one. Quality search engine optimized copywriting rich with keywords and phrases will not only pay handsomely, but also build upon itself in customer satisfaction and referrals. All of the gimmicks and flash in the world will not mask a web site that does not utilize quality, relevant, and keyword-rich copywriting content. Flash might get thee door, but it's the content that will keep visitors on a web site and compel them to buy its products, sign up for promotions and bookmark that site for future visits.

Search engine optimization. Algorithms. Page rank. Keyword density. All these terms are buzzwords for one sure-fire method of keeping your web site in a prominent place on the Internet. That method is to have good web copywriting content written by design and intent and not randomly tossing search terms onto a web page. Researching the keywords and phrases used by web surfers and placing them onto a web page with density and forethought will put that page in a prominent place on search engines all across the Internet. Effective copywriting conveys what you want your web site presence to be and compels your visitors to feel and react in the way ultimately desired by all businesses. They will be motivated and will buy that business's services, ideas, and products.

There is no substitute for quality web copywriting. Because if you build your web site with relevant, compelling, search engine optimized web content, the visitors will come. And they will stay.

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