Survey Making Do's and Don'ts ?

Answer 1

Creating a survey that is enjoyable for the respondents and results in quality data to analyze and use can be difficult. Follow these do's and don'ts of surveying to create a successful survey your customers will want to take.

Do Keep The Survey ShortMany people are not interested in taking a survey, so when they do agree to do so, they do not want to take a survey that is complicated or long. Try to limit your questions to ten. Any more and you are risking respondents leaving the survey. Do Not Lie About the LengthIf you are unable to keep the survey short, make sure you are honest about its real length. If you tell someone the survey will only take a few minutes, but in reality it will take ten, you will wind up with angry respondents who will likely not finish the survey and will probably never offer to do another one for you. Be honest and you will receive better responses. Do Keep the Questions SimpleWhen writing the questions for your survey, make sure that you word them simply so that they are easy to read and understand. Writing a question that is too wordy can really turn a person off - no one likes to feel as though they are not smart enough to understand the question. An easy way to ensure that your questions are clear is to read them out loud. If you can not make sense of it as you read it out loud, people reading it will not be able to understand it either. Do Not Ask for Too Much InformationWhen creating your survey, have set goals for the results. You should always have a Demographics section, along with your actual survey questions, so make sure that the survey questions are the questions most important for your business to learn about. For example, if you are a shop owner and want to know why people like your shop, limit the questions to questions relating to their reasons for shopping there. If you want to know what products they would like to see in the future, create another survey. Do Require Answers for Survey QuestionsIf you make a response to a question optional, it is likely that people will not answer it. In order to gain the data you need to properly analyze the results, require an answer. All questions about their experience or willingness to return as a customer should have required answers. Do Not Use Only Yes or No QuestionsWhen writing your survey questions, make sure to use different question formats. Do not stick to just one type, otherwise your respondents will get bored and you will not get accurate information. Use multiple choice questions, open-ended and yes/no questions in order to receive data that is well-rounded and easy to analyze.

SOURCES Christensen, Larry B., Burke Johnson, and Lisa Turner. Research methods, design, and analysis. 11th ed. Boston: Allyn & Bacon, 2011. Print.

Answer 2

Creating a survey that is enjoyable for the respondents and results in quality data to analyze and use can be difficult. Follow these dos and donts of surveying to create a successful survey your customers will want to take.

Do Keep The Survey ShortMany people are not interested in taking a survey, so when they do agree to do so, they do not want to take a survey that is complicated or long. Try to limit your questions to ten. Any more and you are risking respondents leaving the survey. Do Not Lie About the LengthIf you are unable to keep the survey short, make sure you are honest about its real length. If you tell someone the survey will only take a few minutes, but in reality it will take ten, you will wind up with angry respondents who will likely not finish the survey and will probably never offer to do another one for you. Be honest and you will receive better responses. Do Keep the Questions SimpleWhen writing the questions for your survey, make sure that you word them simply so that they are easy to read and understand. Writing a question that is too wordy can really turn a person off - no one likes to feel as though they are not smart enough to understand the question. An easy way to ensure that your questions are clear is to read them out loud. If you can not make sense of it as you read it out loud, people reading it will not be able to understand it either. Do Not Ask for Too Much InformationWhen creating your survey, have set goals for the results. You should always have a demographics section, along with your actual survey questions, so make sure that the survey questions are the questions most important for your business to learn about. For example, if you are a shop owner and want to know why people like your shop, limit the questions to questions relating to their reasons for shopping there. If you want to know what products they would like to see in the future, create another survey. Do Require Answers for Survey QuestionsIf you make a response to a question optional, it is likely that people will not answer it. In order to gain the data you need to properly analyze the results, require an answer. All questions about their experience or willingness to return as a customer should have required answers. Do Not Use Only Yes or No QuestionsWhen writing your survey questions, make sure to use different question formats. Do not stick to just one type, otherwise your respondents will get bored and you will not get accurate information. Use multiple choice questions, open-ended and yes/no questions in order to receive data that is well-rounded and easy to analyze.

SOURCES Christensen, Larry B., Burke Johnson, and Lisa Turner. Research methods, design, and analysis. 11th ed. Boston: Allyn & Bacon, 2011. Print.

Answer 3

Creating a survey that is enjoyable for the respondents and results in quality data to analyze and use can be difficult. Follow these dos and donts of surveying to create a successful survey your customers will want to take.

Do Keep The Survey Short

Many people are not interested in taking a survey, so when they do agree to do so, they do not want to take a survey that is complicated or long. Try to limit your questions to ten. Any more and you are risking respondents leaving the survey.

Do Not Lie About the Length

If you are unable to keep the survey short, make sure you are honest about its real length. If you tell someone the survey will only take a few minutes, but in reality it will take ten, you will wind up with angry respondents who will likely not finish the survey and will probably never offer to do another one for you. Be honest and you will receive better responses.

Do Keep the Questions Simple

When writing the questions for your survey, make sure that you word them simply so that they are easy to read and understand. Writing a question that is too wordy can really turn a person off - no one likes to feel as though they are not smart enough to understand the question. An easy way to ensure that your questions are clear is to read them out loud. If you can not make sense of it as you read it out loud, people reading it will not be able to understand it either.

Do Not Ask for Too Much Information

When creating your survey, have set goals for the results. You should always have a demographics section, along with your actual survey questions, so make sure that the survey questions are the questions most important for your business to learn about. For example, if you are a shop owner and want to know why people like your shop, limit the questions to questions relating to their reasons for shopping there. If you want to know what products they would like to see in the future, create another survey.

Do Require Answers for Survey Questions

If you make a response to a question optional, it is likely that people will not answer it. In order to gain the data you need to properly analyze the results, require an answer. All questions about their experience or willingness to return as a customer should have required answers.

Do Not Use Only Yes or No Questions

When writing your survey questions, make sure to use different question formats. Do not stick to just one type, otherwise your respondents will get bored and you will not get accurate information. Use multiple choice questions, open-ended and yes/no questions in order to receive data that is well-rounded and easy to analyze.