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Southwest Airlines is a public corporation, trading on the New York Stock Exchange with the trading code "LUV," a tribute to its home base of Love Field, Dallas.

In 2005, FORTUNE Magazine listed Southwest Airlines as number three among America's Top Ten most admired corporations.

Latest reported financials show a total operating revenue of USD$15.7 Billion, representing an incredible overall load factor of 80.9 percent. Southwest carried last year 104 million passengers which represented a total of 98 billion "RPM's," or Revenue Passenger Miles.

Based at Dallas, Love Field, Texas, Gary Kelly, is the current Chairman of the Board, as well as President & Chief Executive Officer.

One of Southwest's most unique factors is how it differentiates itself from other low-fare carriers by providing exemplary Customer Service. Today, Southwest employs approximately 46, 000 employees, covering 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries.

Southwest utilises a one-hundred percent Boeing 737 fleet and holds the record for flying more B-737's than any other airline on the planet.

And in the midst of virtually all of america's airlines, United, American, Delta, Northwest, US Airways, Continental, etc., (pre and post merger), is the only US airline to post a continual profit for the past thirty-nine consecutive years.

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