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It's market is dying off. The Mercury brand is just a rebadged Ford which costs more. The Mercury Milan is nothing more than a rebadged Ford Fusion. Mercury Mariner is a Ford Escape. Mercury Mountaineer is a Ford Explorer, and the Grand Marquis is a Ford Crown Victoria. In the past the Mercury was a totally different car but in the last few decades that has not been true. Therefore Ford can save money by eliminated a duplicate brand of Ford cars it already builds.

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