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The "silent majority" in 1968 referred to a segment of the American population that President Richard Nixon claimed supported his policies, particularly regarding the Vietnam War, but did not publicly express their opinions. This group was characterized as middle-class, conservative, and largely discontent with the social upheaval and anti-war protests of the era. Nixon's appeal to this demographic aimed to rally support for his administration and counteract the vocal activism of more progressive movements. The term underscored a divide between active protesters and those who preferred a more subdued, traditional approach to politics and society.

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