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That's the name PANTONE gave it. An old pressman I know once told me it was because you have the reflexive urge to throw the can halfway across the room every time you see it...because Reflex Blue ink takes forever to dry if you put a lot of Grapho Dryer in it, and twice that long if you run it straight out of the can.

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Q: Why is the blue color used in flags and such called 'reflex blue'?
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