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Marketers should scan the environment to identify emerging trends, consumer behaviors, and competitive dynamics that can impact their strategies and business outcomes. This proactive approach allows them to adapt to changes, seize new opportunities, and mitigate potential threats. Additionally, understanding the external environment helps marketers align their messaging and offerings with the evolving needs and preferences of their target audience. Ultimately, environmental scanning enhances decision-making and fosters more effective marketing campaigns.

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1mo ago

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