Why was orbit bubble gum invented?

Answer 1

• 1944The history of Orbit dates back to World War II. In an effort to support the troops, Wrigley shipped all the production of Juicy Fruit®, Wrigley's Spearmint® and Doublemint overseas to the Armed Forces.
• Since they were no longer available on the civilian market, Wrigley began production of a new gum called Orbit. After the war had ended and the three established brands returned to the market in 1946, Orbit was discontinued.
• 1976Orbit made its return 30 years later in 1976, when it was introduced in Germany, Switzerland and Holland. This marked the first time that a sugar-free gum was marketed under the Wrigley name. The brand has since spread to other regions, including Canada, Australia, the UK, Norway, Poland and Israel.
• 2001Orbit made its return to the U.S. with the launch of Spearmint and Wintermint flavors. The company's first tab product sold in the U.S., Orbit was advertised as providing a "Just Brushed Clean Feeling." The brand quickly gained in popularity and became the fastest growing brand in the gum category.
• 2002Orbit Peppermint flavor introduced; Orbit White was launched as a sugar-free pellet gum and sub brand of the newly popular Orbit gum.
• 2003Orbit Bubblemint and Cinnamint launched.
• 2004Orbit White relaunched with Peppermint and Spearmint flavors.
• 2005Orbit Sweetmint and Citrusmint launched.
• 2006Orbit Lemon Lime and Crystal Mint launched.
• Orbit White became available in a Big-E-Pak, a durable container with two re-closable openings, one to pour and share and another for single servings, conveniently delivering more gum for ease of use in the car, at work, or wherever consumers chew gum the most.
• 2007Orbit Mint Mojito and Raspberry Mint launched.
• Orbit, along with Extra® and Eclipse®, became the first Chewing Gum to receive The American Dental Association's Seal of Acceptance, with nearly 20 years of research demonstrating that the products help to fight cavities, strengthen teeth and reduce harmful plaque acids. For more information visit our Benefits of Chewing section.
• Melon Breeze launched as a new flavor of Orbit White that combines the popularity of fruit flavors and whitening gums with a refreshing blend of melon, pear and kiwi sensations.
• 2008Orbit Maui Melon Mint, Strawberry Mint, Positively Pomegranate, Fabulous Fruitini and Sangria Fresca flavors launched. Orbit White Fruit Sorbet flavor launched.
• The Orbit Big Pak product was launched, providing consumers with 35 pieces of gum in a single, re-closable envelope package.
• 2009Orbit introduces Orbit Mist, a premium gum that contains Micro-Bursts to deliver a hydrating sensation to consumers. Orbit Mist offers three unique, great tasting flavors including Peppermint Spray, Watermelon Spring, and Mango Surf.
• 2010Orbit Piña Colada, Lime Melon and Tropical Remix flavors launched. Orbit Mist Raspberry Lemon Dew launched.
• 2010Orbit gum released two new delicious fruit flavor varieties - Orbit Strawberry Remix and Orbit Mist Crisp Mint Waterfall.

Answer 2

Orbit bubble gum was invented in order to provide a sugar-free chewing gum option that delivered long-lasting flavor and freshness. The gum was developed to appeal to consumers who wanted a healthier alternative to traditional sugar-laden gums while still enjoying the benefits of fresh breath.