What is the formulA in getting the total sales?

Answer 1

There are many ways but here are the few important tips:

SEO

SEO (search engine optimization) is a hard-to-control, waste-of-time tactic, right? Wrong: SEO is the process of optimizing your website’s content and structure for search in order to receive organic placements on the search engine results pages or SERPS. Having a quality website and content optimized for SEO ensures that Google’s web-crawling technology is able to identify and index your site’s content to have it appear for free to people searching. SEO is a critical part of your inbound strategy because if you can’t be found, then you’re not going to get business.

When SEO comes to mind I think keywords, code, website structure, link-building, and then my head starts spinning. SEO can actually get very complicated, quickly, so what should you be focusing on to get started? Start by identifying and utilizing the most important keywords to your leads. Of course you want to ensure these keywords have high enough search volume and user intent to attract the most relevant audience.

PPC

PPC is a paid tactic and aren’t paid strategies against the inbound methodology? Wrong! Paid search is technically still part of the inbound marketing family since search ads appear when a user is actively searching for something, therefore PPC ads are not interrupting another activity. Not all aspects of PPC will quality as inbound (like display ads), but ads on the search network are certainly one of the strongest elements of a strong inbound strategy, because search queries show so much intent.

So, how is PPC different then SEO? With paid ads you’re paying for the placements on the SERPs rather than appearing organically. Why pay when you can appear organically? For multiple reasons... With SEO:

You have far less control over when and how you appear on the search results page

Content Marketing

You wouldn’t have guests over and not serve a cocktail, right? The same goes for leads! Now that you’ve warmly welcomed them in the door through PPC and/or SEO you need to provide them something to drink, aka content. Oftentimes marketers think of content as the sole component to inbound marketing strategy, and while it’s certainly not the only aspect, it is a very critical one. Without fresh and useful content there is no chance of keeping and converting your leads. Your content should come in multiple forms with the goal of helping your audience answer a question or solve a problem.

The key to content marketing is that your content needs to stand out. “Your content must be remarkable enough to break through the clutter. It’s not enough to just produce content,” says Entrepreneur’s Murray Newlands. “Your content must educate, inspire or entertain your audience.”

Landing Pages

Your landing page is where your leads land after clicking on your call-to-action (another important element of your inbound marketing strategy). Whether it be a product page, a form fill-out to download a whitepaper, or a subscription service page, you need to ensure your landing page is top-notch unless you’d like to jeopardize potential conversions from coming in. Some important elements to keep in mind…

Relevancy: You need to make sure that the landing page is relevant to the call-to-action. For example, if your visitor lands on your page from a paid search ad advertising birthday cakes, you wouldn’t send them to a landing page selling Christmas cookies, right?

Focus: What is the goal of your landing page? Is it to “Sign Up for this E-Newsletter!” or “Download this Guide Today”? Make your landing page’s purpose singular. Ensure the CTA is big, prevalent, and above the fold. Also make sure to restrict the navigation to other pages and keep forms short.

Design: This is a major component of keeping visitors engaged. Using videos or images, testimonials, and trust signals are all design elements that can help improve the conversion rates of your landing pages. Run A/B tests to decide on the best designs for your landing pages.

I KNOW WHAT YOU ARE THINKING

“HOW DO I DO ALL THESE?”

I have a solution for that. There are many tools available out there . On such tool is

GetResponse

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email marketing

Email creator

Autoresponders

Email analytics

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Transactional emails

Conversion funnel

Sales funnel

Lead magnet funnel

Landing pages

Marketing automation

Web push notifications

Webinars

Signup forms

Paid ads

Facebook Ads

Google Ads

Social Ads Creator

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