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The first piece of advice is to attempt to reach the prospect at least 3 times before leaving a message. Now, to further answer your question. For years I have witnessed some pretty weak voice messages from some pretty good salesman. What's the point of leaving a voice message if it doesn't result in a call back?

A typical salesman leaves a voice message that basically says something like this: "I want to sell you something, here are the benefits and here is why you need to buy it, please call me NOW at 555-5555".

This message almost NEVER results in a return call. Though the caller may have peaked the prospects interest he/she left enough information that, if even remotely interested, would only result in a search for more information from all of your competitors. On the other hand you may have left enough information for the prospect to decide to avoid your calls thinking you are wasting his/her time, which may not have been the case had you not left so many details on your voice message.

Next time, try leaving a message like this, Hello Mr. Buyer, this John Seller with XYZ Company. I have an important matter to discuss with your office and I understand that you are the only one with the authority to help me. I am usually tied up in meeting before 10:00am but if you could call me back anytime after that I would appreciate it. My number is ***-****.

This very brief message has accomplished several important things that greatly improve your odds of getting your call returned:

- You made the prospect feel important by telling him that HE is the only one with the AUTHORITY to field your call.

- You did not disclose the purpose of the call and therefore the prospect is less likely to judge the purpose of your call, reject the call of shop the product.

- You have created the image that you too are important and are not readily available at any time.

- Because you did not disclose the purpose of the call you have peaked the prospects curiosity which greatly increase the odds of a return call.

IMPORTANT: I can't emphasize enough that you your message should never lie, stretch the truth or mislead the prospect in any way. Devious tactics may get your call returned but may result in a hang up or possibly even a complaint with Consumer Affairs of the BBB, and there is no sale worth killing your companies reputation.

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14y ago

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