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Its important keep in mind when you're drafting an email subject line is who your recipient is, and what action you want them to take. - saying things like From Fred will often get a junk mail response

Use your local knowledge of teh person(s) i.e. Hi Fred here's the form you needed - or if in a group Attached in the collective data for for completion .

Keep it short and sweet - the main information area is in the email.

Use the urgency terms if it is urgent - do not say its urgent when its not these frequently remain unread because "they are always urgent" attitude - Use URGENT - Data collection for

or URGENT - We have still not received your subscription - 24 hours left.

If its a marketing tool then don't offer something that's not genuine and in the mail body - those emails get junked more quickly than others

Agin if it marketing and you wish to grab some attention - using capitals and all sorts of *** !!!! makes it look cheap and nasty - many people junk these without opening

Look and consider a hook. Remember many people are getting spam mails claiming to be special offers from business and these carry viruses so customers are getting more cautious

Things like " Your winning coupon is attached!!!!!! - will these days go to the bin .

Look for the current spamming terms , if your using them then there is every chance your email is heading to the spam folder

- Many customers bno are using white and black list sifting. Encourage them to place you in the White list file - these should assist your communication - REMEMBER - You can just as easily be moved in to the black list.

Frequency of mail is important - if you are selling then consider customer overload.

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8y ago

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