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Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It solely relies on vision. It is form of communication with visual effect. It explores the idea that a visual message with text has a greater power to inform, educate or persuade a person. It is communication by presenting information through visual form. The evaluation of a good visual design is based on measuring comprehension by the audience, not on aesthetic or artistic preference. There are no universally agreed-upon principles of beauty and ugliness. There exists a variety of ways to present information visually, like gestures, body languages, video and TV. Here, focus is on the presentation of text, pictures, diagrams, photos, et cetera, integrated on a computer display. The term visual presentation is used to refer to the actual presentation of information. Recent research in the field has focused on web design and graphically oriented usability. Graphic designers use methods of visual communication in their professional practice.

Visual communication on the World Wide Web is perhaps the most important form of communication taking place when users are surfing the internet. When experiencing the web, one uses the eyes as the primary sense and therefore the visual dísplay of a website is important for the users understanding of the communication taking place.

Types of visual communications

Communication is something we all like to be great at. Communication is much more than we know it. It's not all about talking to people, expressing yourself through words etc. Communication has many other meanings than the one we all know. Especially nowadays, communication has developed greatly and has spread it's area of expertise. Communication now can be either in technology, IT, media or speech communication or sign communication, body language communication.

Another type of communication can be the Visual Communication. This generally means and suggests even from the name, a communication that is made through images, visual aid. Visual Communication means a way of communicating any type of information in forms that can be read or looked at. Visual communication includes : two dimensional images, graphic design, illustration, drawing etc. Visual communication creates a visual effect made especially to persuade or to impress people. Visual communication and it's level is measured not on the way these images are created but on how the public reacts at seeing them. Visual communication is evaluated on principles of beauty and ugliness.

There are many ways in which we can present information visually like for example : gestures, body languages, video and TV. In this particular case the focus lays on the way the text is presented, on pictures, diagrams that are introduced in a computer program. A very common program used on the computer that presents information visually, it's the Power Point that belongs to Microsoft Office. This program allows people to get information through visual communication arranged into pictures that come one after each other in slides.

Visual Communication is generally used in meetings, in school courses, when presenting plans or strategies. Visual communication is mostly made for a work related environment. Also, visual communication can be sent in emails. Power Point documents are sent daily and people receive messages and information through images and texts online. Visual communication is something new appeared among the communication types, and so not many people know how to put together some pictures and work with the latest visual programs. Graphic designers are known to use a lot of visual communication in their work.

As a conclusion, Visual Communication has improved a lot the communication ways. Nowadays in many of the classroom halls, this type of communication is used. Through images, pictures, texts , graphics people can understand whatever they want. An image replaces a thousand words so maybe this type of communication should be more used. Also visual communication can be considered a commercial. Silent movies can also be thought as visual communication ways. People that work in this area know that communication nowadays is essential. We can communicate through so many things, from body gestures to signs and face expressions , to online communication, so visual was just the next right step.

Four Types of Communication

Communication of information, messages, opinions, speech and thoughts can be done via different forms of modern communication media, like, e-mail, telephone and mobile. Some of the basic ways of communication are by speaking, singing, sign language, body language, touch and eye contact. These basic ways of communication are used to transfer information from one entity to other. There are many different types of communication but they can be classified into four basic types of communication. These four types of communication are as follows:

Verbal Communication

Verbal communication includes sounds, words, language and speaking. Language is said to have originated from sounds and gestures. There are many languages spoken in the world. The bases of language formation are: gender, class, profession, geographical area, age group and other social elements. Speaking is an effective way of communicating and is again classified into two types viz. interpersonal communication and public speaking.

Good verbal communication is an inseparable part of business communication. In a business, you come across people from various ages, cultures and races. Fluent verbal communication is essential to deal with people in business meetings. Also, in business communication self-confidence plays a vital role which when clubbed with fluent communication skills can lead to success.

Public speaking is another verbal communication in which you have to address a group of people. Preparing for an effective speech before you start is important. In public speaking, the speech must be prepared according to the type of audience you are going to face. The content of your your speech should be authentic and you must have enough information on the topic you have chosen for public speaking. All the main points in your speech must be highlighted and these points should be delivered in the correct order. There are many public speaking techniques and these techniques must be practiced for an effective speech.

Non-Verbal Communication

Non-verbal communication involves physical ways of communication, like, tone of the voice, touch, smell and body motion. Creative and aesthetic non-verbal communication includes singing, music, dancing and sculpturing. Symbols and sign language are also included in non-verbal communication. Body language is a non-verbal way of communication. Body posture and physical contact convey a lot of information. Body posture matters a lot when you are communicating verbally to someone. Folded arms and crossed legs are some of the signals conveyed by a body posture. Physical contact, like, shaking hands, pushing, patting and touching expresses the feeling of intimacy. Facial expressions, gestures and eye contact are all different ways of communication. Reading facial expressions can help you know a person better.

Written Communication

Written communication is writing the words which you want to communicate. Good written communication is essential for business purposes. Written communication is practiced in many different languages. E-mails, reports, articles and memos are some of the ways of using written communication in business. The written communication can be edited and amended many times before it is communicated to the second party to whom the communication is intended. This is one of the main advantages of using writing as the major means of communication in business activity. Written communication is used not only in business but also for informal communication purposes. Mobile SMS is an example of informal written communication.

Visual communication

The last type of communication out of the four types of communication, is the visual communication. Visual communication is visual display of information, like, topography, Photography, signs, symbols and designs. Television and Video clips are the electronic form of visual communication.

These are the four types of communication. The different types of communication media are increasing day by day to ensure clarity and eliminate the ambiguity in communication.

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