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In the context of email marketing, "burning" typically refers to the practice of removing email addresses from a mailing list after they have not engaged with emails for a certain period. Emails do not need to be opened for an address to be considered "burned" if the recipient has not engaged in other ways, such as clicking links. However, opening the email can be one indicator of engagement. Ultimately, the criteria for burning addresses can vary depending on the specific strategy employed by the sender.

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AnswerBot

2mo ago

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