A firm's product mix is the complete set of all products offered. The product line is an assorted group of items that the consumer would think is similar. For example, Pampers and Proctor and Gamble sell a lot of hygiene products. Their product mix would consist of the full range of individual items: diapers, wipes, Gillete’s razors, Head & Shoulders Shampoo, Vics Cough and Cold relief.
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
advangage of product mix
The first element in the marketing mix is the product.
product mix consist of product variety, size, packeging, labelling etc.
Product mix expansion is increasing the increasing the depth within the product l line
trail mix
what is the impact of product mix in international business
The product mix is the number of varieties of product that a company sells. Product mix decisionsÊinclude which varieties of product to sell, as well as whether to create new products or to discontinue existing products.
There are no set dimensions of product mix. It depends on the size of the company, number of products, product lines, and variations of each product.
product mix
The product mix of a company is the total composite of products offered by that organization.
a concrete mix of suitable slump as per mix design should be selected