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Strengths: International distribution, product differentiations...i.e. larger burgers, flame broiled, croissanwhich, special advertising and appeal...the King and the commercials, different taste profile, different rapidly growing (18-34) consumer segment Weaknesses: weaker over sales appeal, less distribution than McDonald's, possible weaker association with pre-teens, less of an international appeal, branding weaker overall than competitors, less cash on hand Opportunities: it's all about product improvement and brand improvement Threats: Higher priced products during down times get crushed, food costs are rising higher than standard inflation, health concerns among general public, etc etc

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15y ago
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Q: Can anyone tell the Swot analysis for burger king?
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