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During the early stages of its international expansion in the 1990s, Walmart strategically chose countries that had emerging markets with growing economies and a rising middle class, such as Mexico and Canada. These locations offered opportunities for significant growth due to a lack of established retail competitors and a demand for affordable goods. Additionally, Walmart's emphasis on efficient supply chain management and cost control allowed it to effectively penetrate these markets, adapting its business model to local consumer preferences while maintaining its core value proposition of low prices.

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