Is ojective of dabur profit or growth maximisation?

Answer 1

CONSUMER BEHAVIOUR ON DABUR HEALTH CARE PRODUCTS Presented By: Ankit Agarwal D-08 Anshul Mahajan D-11 Nitika Baid D-34 Priya Garg D-39 Priyanka Gupta D-42 P. Priyanka D-43 Sunil Garg D-48 3. INTRODUCTION MR. V. C. [ BURMAN - CHAIRMAN OF DIL MR SUNIL DUGGAL - CEO OF THE COMPANY. DABUR India LIMITED IS INDIA'S LEADING FMCG COMPANY. DABUR IS CURRENTLY THE 4TH LARGEST INDIAN CONSUMER GOODS MANUFACTURING COMPANY (FMCG). 4. CONTD……. LEADING CONSUMER GOODS COMPANY IN INDIA WITH A TURNOVER OF RS. 2,233.72 CRORES (FY07). PRODUCTS OF DABUR ARE MARKETED IN MORE THAN 50 COUNTRIES WORLDWIDE. 5. CONTD……. DABUR'S HEALTH CARE RANGE BRINGS FOR THE CUSTOMER A WIDE SELECTION OF HERBAL PRODUCTS. DABUR CHYAWANPRASH AND HAJMOLA BOTH GIVES REVENUE OF RS.100 CRORES EACH. 6. CONTD……. DABUR CHYAWANPRASH IS THE LEADER WITH 65% SHARE. DABUR'S DIGESTIVES CATEGORY COMMANDS 90% OF THE HERBAL DIGESTIVES MARKET. HAJMOLA ITSELF IS A MARKET LEADER WITH 75% MARKET SHARE. 7. HISTORY 8. CONTD…….9. CONTD…….10. CONTD…….11. MANUFACTURING PRODUCTION FACILITIES TO INCREASE IN-HOUSE PRODUCTION AND TO GET MAXIMUM BENEFITS. THE COMPANY BELIEVES IN COST AND QUALITY LEADERSHIP THROUGH TECHNOLOGY. THIS HAS ALLOWED FOR MUCH GREATER CONTROL ON PRODUCTION. IT IS BEST IN CLASS TQM AND TPM PRACTICES. 12. RESEARCH AND DEVELOPMENT R&D ACTIVITIES ARE FOCUSED AROUND TWO BASIC DOMAINS:- TO CONTINUOUSLY DEVELOP NEW PRODUCTS. TO TEST AND GUARANTEE THEIR EFFICACY. R&D ACTIVITIES INCLUDE RESEARCH ON: AYURVEDIC AND HERBAL PRODUCTS ORGANIC SUBSTANCES FOODS COSMETICS ORAL CARE PERSONAL CARE DURING 2005-06, THE COMPANY DISPLAYED ITS EFFICIENCIES IN TERMS OF HIGH "SPEED TO MARKET" BY SUCCESSFULLY DEVELOPING ITS VATIKA HONEY & SAFFRON SOAP. 13. CONTD……. THE COMPANY'S PRODUCTS REGULARLY GO THROUGH CLINICAL RESEARCH AND TOXICITY STUDIES WHICH ARE DONE IN COLLABORATION WITH DABUR DHANWANTRY HOSPITAL IN CHANDIGARH. THE COMPANY ALSO PROMOTES CONTRACT OR CORPORATE FARMING. SOME EXAMPLE OF CORPORATE FARMING ARE GHORBOTCH, BRAHMI, CHIRAITA AND PIPLI. 14. THE MAIN AREAS OF RESEARCH TESTING AND TRIAL OF PRODUCTS. PRODUCT DEVELOPMENT FOR NEW HERBAL HEALTH AND PERSONAL CARE PRODUCTS. DEVELOPMENT OF NEW CHEMICAL ENTITIES AND FORMULATIONS.