What is the Swot analysis of dabur India?

Answer 1

STRENGTHS:

• Century Old Company
• Established Brand
• Ayurvedic/ herbal Product line
• Leader in Herbal Digestives where the product has 90% of the market share üInnovativeness in Promotions

WEAKNESS:

• Profitability is uneven across product line

OPPORTUNITIES:

• Extend Vatika brand to new categories like Skin Care and body wash segments
• Launch several OTC brands üSouthern India Market
• Exploring new geographical areas- local as well global
• Oral Care Segment
• Launching new Products like Hair oils, Herbal and Gel Toothpastes etc.

§THREATS:

• Competition in the FMCG sector from well established names
• Other fields of medicine- Allopathic and HomeopathicMarkets where Herbal products are not recognized