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The five determinants of demand are: · Changes in the prices of substitutes and complements · Changes in preferences · Changes in population size and/or Demographics of the population · Changes in disposable income · Changes in expectation of the prices of goods A substitute is a good that have a similar function and can be bought instead of the other good. For example, chicken is a substitute for beef, if the price of beef increases while the price of chicken stays the same it is possible that people will shift their preferences to chicken. This logic can also be used if the price of chicken increases. A complement is a good that is purchased with another good. For example, Hot Dogs are a complement to hot dog buns, if the price increases for either good than it is likely that the other good will decrease in demand. The same logic can also be used if the price decreases, then demand will increase because it is cheaper to buy. A change in preferences is a completely endogenous change in tastes. For example if a good is suddenly popular, hip, or cool then this would be a change in preferences rather than some kind of budget decision making is involved as is with substitutes and complements. A change in population size or in demographics is a volume effect in the demand of a certain good. If a large chunk of the population migrates, or is killed than demand will dramatically decrease. A change in income is also a volume effect as income measures the ability for a given population to be able to participate in transactions. If there is an increase in income than demand will go up. The reverse logic can be used if there is a decrease in income. A change in expectation is mainly concerned with the perceived price in the future. If a good is expected to be more expensive in the future people will buy more now, and the reverse logic can be used if the good is expected to be less expensive in the future.

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