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Here in the Vancouver, B.C. Canada area, white rice is a lot cheaper than brown rice. Also there is a lot more vareity of brands and bag sizes for white rice to choose from whereas with brown, we only have 2 or 3 brand choices and only small quantity bags. You can not buy a bag of brown rice that is more than 3kg here. For example here 8Kg of white rooster thai rice is $15CAD, 10kg of white Kokuho Japanese rice is $20. Whereas 2.5kg of brown Nishiki Japanese rice is $8 and 2.5KG of brown Indian rice is $6. My only guess is that the higher demand for white rice cause it to be more mass produced so that drives the prices down. People like the taste of white rice more and it lasts longer in storage than brown. I'm one of the few people here who prefer brown rice instead for it's health benefits and I think it tastes just as good anyways even though I'm Japanese. So yes all of my friends and family and girlfriend tell me they still like white rice more.

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16y ago

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