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It is extremely important because of the ethnic and cultural diversity that exists within our organizations today. In addition, many companies are global with divisions all over the world. One must understand the cultures involved for the organization to run as proficiently and efficiently as possible. What works for one group, may not work for another. One critical objective is to get a culture to mirror organizational culture so that there are no misalignment, gaps, and disconnects. Everything must work in sync, and in harmony for the organization's stability and survivability. Demographics continually change, therefore organizations must be flexible and ready to address that change. To not address that change would put the organization itself at risk of future failure. Today, organizations must understand, that if there is anything that is stead-fast and unchanging, it is change itself. Change is inevitable, it will always occur. How organizations deal with that change can determine success or failure. Cultural management is key to success.

Certainly, this is an excellent answer. Increasing an organization's cultural intelligence is not an easy task. Please visit the RW-3 homepage for information on this matter: http://www.rw-3.com

The CultureWizard blog is also a great reference point for news and information on culture: http://culturewizard.rw-3llc.com

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